Where the traffic and search figures come from

Traffic and search figures are pulled from connected Google Analytics and Google Search Console properties and summarised per client.

What comes from where

• Google Analytics: visitors, leads and conversion rate.
• Search Console: impressions, clicks, click-through rate and average position.

If a section is empty

Usually one of:

• No property has been connected for that client yet.
• A connection has been made but no data has been collected for the period.
• The connection needs re-authorising.

Administrators can check this under Integrations in the Sales Dashboard, or Data & Sync.